In 2017, Veritas celebrated its 125th birthday, a milestone that not many brands have passed to this day. Hence, a celebration was in order, which was why Veritas knocked on Nightingale's door for a fitting concept to set off the anniversary year. And thus the RE:Collection campaign was born.
With the tagline 'Discover our past, create the future yourself' Nightingale set the tone for the RE:Collection campaign, which looked back at the brand's long and extensive history. Spread across five periods, the campaign reintegrated iconic trends from those periods and recaptured them in a photoshoot, short video and radio spot (which can be heard here).
Nightingale was responsible for both the concept, strategy, art direction, branding and communications of the campaign, as well as the implementation of in-store visual merchandising and the organisation of two events for press and staff during the campaign period.
"Veritas wanted to move towards a new direction, and we were glad that they chose Nightingale for this important milestone," explains Stijn Nachtergaele, founder and creative director at Nightingale. 'With the RE:Collection campaign, we celebrated the brand's 125th birthday, highlighting its unique position in our country and showing that the brand is ready for the future."