Location

Kortrijk
,

Country

Belgium

ANTIDOTE 2X19 at Interieur Kortrijk

A design installation in collaboration with D&M, providing the "Remedy of Relevance".

Consumerism is omnipresent. Every day sees the birth of a new product or brand, without always playing into demand and supply or having a relevant reason to exist. That is why in 2018, experimental concept agency Nightingale and Belgian design brand D&M presents visitors of Belgian design fair Interieur Kortrijk with a cure: a Remedy of Relevance

On the St. Maarten Hospital location of the fair, visitors were welcomed to an oasis clad in tones of millennial pink and hospital green. The waiting room introduces the ANTIDOTE 2X19 concept and gave visitors the opportunity to take an x-ray inspired memorabilia at the photo booth. 

After introducing the concept, visitors were treated to two experiences: 

The collaborative effort with Nightingale’s brand-new design client D&M, which was focused entirely on plants as a means to push out tension and bring relief. This room featured several new products from the brand's portfolio. 

The second room - the operation room - which invited guests to sit down on a hospital bed as a projection in front of them displays several trends for 2019.  This injection of relevance questioned the audience about the notion of interior and retail design, as well as their function in years to come. 

ANTIDOTE 2X19 is a concept, art direction and interior design by Nightingale.


Waiting room
Completely clad in millennial pink, the Waiting Room installation introduced the concept and gave people the opportunity to take an x-ray inspired memorabilia at the photo booth. Everything was branded, from the agency’s collaboration with Vitamin Well to the ANTIDOTE syringes and eye-exam posters.
Plantobotic by D&M
The collaborative effort with Nightingale’s brand-new design client D&M, which was focused entirely on plants as a means to push out tension and bring relief. This room featured several new products from the brand's portfolio. After the tonal pink experience of the Waiting Room, this room introduced the second color of the ANTIDOTE concept: hospital green.
Operation Room
The sterile green Operation Room smelled of old hospitals, with a fresh, minty scent overwhelming visitors as they enter. The multi-sensory, immersive experience was styled shot for shot, with the Nightingale logo present on prop hospital jackets. The installation is an attempt to provide visitors with a quick dose of information that aims to wake up the mind; an injection of relevance, if you will. This Remedy helps people come to their own answers about the future and opens up the dialogue.