Those who have already come to know the brand, will immediately notice the new, visually rebranded look of Angels Never Die. In an earlier project, Nightingale repositioned and rebranded the brand, adding a contemporary look and feel. Not only suiting the trendy lifestyle of Istanbul where the brand was created, our strategy also aimed to suit the style of the edgym, fashion-driven woman who roamed its city.
With an air of newness and without losing focus of its original story and foundation the brand has pushed itself further while still keeping true to its roots. Nightingale developed the new website, international campaign photoshoot, mood video and the promotional package for FW 2015. The new identity was launched in July 2014.