As the world of design and architecture is evolving, brands are looking for new ways to communicate and reach architects and interior decorators that have a longlasting impact on their surroundings. Coinciding with the HYPE•O•THERMY open days, Nightingale presented their first Archilecture event to bring brand and creator together in one room for a night of lectures, networking and design installations meant to inspire and inform.
For the first edition - 2X19 - Nightingale invited Serax, Valerie_Objects, Technogym, IVC Beyond Flooring and &Tradition to present and collaborate for five different installations. Taking a scenographic approach, the environment took quips from the open days concept and illuminated the surroundings with white and blue lights & projections.
The event was split into two sections: the entertainment and infotainment part. First, professionals were guided to the bar for drinks. These industry professionals had the opportunity to network and catch up with connections, while waiters walked around with hors-d'oeuvres. Afterwards, the lecture part introduced brand professionals of the event, as well as a guest lecture by Fraher & Findlay about their recently presented Spiritland project.