Swedish denim brand Cheap Monday celebrated its 10th anniversary and wanted to thank its fans for their loyalty to the brand. How? Not by throwing a little party but by organizing 10 Minute Pop-ups worldwide. On October 10th at 10 AM, 10 000 pairs of jeans were gifted for social currency (Eg. share a picture of the pop-up/jeans on Instagram, Twitter or Facebook with #cheapmondayx10).
Nightingale was responsible for the organization and press launch of the pop-up in Belgium and indulged the Stadsschouwburg in Antwerp in jeans for 10 intense minutes.