CLUSTR is a new aesthetics collective located in Ghent, one of the main design hubs in Belgium. The concept was created by Nightingale in collaboration with the former distributors of Moroso, with the aim to bring creative talent and design professionals under one roof. In this way, the location transcends the function of a showroom and becomes a completely unique place where new ideas are born.
Besides still acting as the main distributor of Moroso in Belgium and Luxumburg, couple Dany & Veronique Slabbinck will also add brands like Diesel by Moroso, Frankly Amsterdam, Gram Design and Il Circolo Del Tempo to their ever expanding universe of upscale design brands. Through partnerships with Deluci, Wilfra, Trizo21, Bosmans Haarden and Debra, CLUSTR further strengthens their network of professionals.
Nightingale was responsible for the creation of the concept and visual identity of CLUSTR, which included the creation of the name, branding, the design of their logo, their website, stationery, business cards and the supporting communication strategy. Furthermore, Nightingale also set-up their social media platforms, building brand awareness and connecting CLUSTR with their target audience.
To introduce CLUSTR to the rest of the world, Nightingale organized a launch event for key design & interior press. During this event founders Dany & Veronique Slabbinck, as well as Moroso’s creative director Patricia Moroso introduced guests to the concept. The day after, a B4B networking event was organized to present the new concept to their own network.