Antwerp & Amsterdam
,
Benelux

C.P. Company x Patta

Dutch streetwear & Italian sportswear meet in form-follows-function collaboration

In 2019, C.P. Company and Patta joined forces to create a practical and visually enticing capsule collection, inspired by the rainy weather of Amsterdam. Combining C.P. Company’s expertise on garment dyeing and technical fabrics with Patta’s continuous exploration of culture and streetwear, the collaboration results in a full-look collection where form follows function.

 

The Italian sportswear innovator has long been a Nightingale client, but after the success of the adidas collaboration, the agency was brought on board to write the press release for both C.P. Company and Patta. This in-house written press release featured interviews with both Lee Stuart, spokesperson for Patta, and Lee Harvey, head of menswear design, and used extensive research to bring the collection to life. 

 

Furthermore, Nightingale was the first to preview the collection to press and stylists at the Nightingale Listening Club in Amsterdam. Key pieces of the collection were available on display. A week later, both brands released the first campaign images, following the release in stores.

 

 

As part of the Nightingale Listening Club, the digital team translated the natively written press release into a podcast that featured interviews with Paul Harvey (C.P. Company) and Lee Stuart (PATTA). This podcast dives deeper into the process behind the creation of the collection and can be found on the Nightingale Soundcloud.