Amsterdam-based denim brand Denham finally crossed the Dutch border to open up its first stand-alone store in Belgium, located on the Lombardenvest in Antwerp. At this location, the brand finds itself surrounded by the city’s atmospheric, cultural environment and burgeoning fashion scene.
The 65 sqm store location carries sections from Denham’s full range for both men and women, with a focus on the brand’s signature assortment of 5-pocket denim styles. The store’s decor celebrates a dynamic contrast between the old and new, inspired by Japanese craftsmanship and American heritage.
Nightingale was in charge of assisting Denham with the official opening of the store and invited key members of the press, bloggers, influencers, retailers and partners in order to properly introduced the denim brand to the Belgian market. On location, it was even possible to get a one on one interviews with Denham’s founder and designer, Jason Denham, albeit through careful screening and curation by Nightingale.