International technology company Dyson designs revolutionary vacuum cleaners, air treatments, lighting and hand dryers. For this project-based collaboration, Nightingale created awareness for three new Dyson products: Dyson AM10 humidifier, Dyson AM09 heater fan and Dyson V6 Mattress Cleaner.
Nightingale introduced the health benefits of hydrating dry air in living spaces to the Belgian market. This dry air often comes from central heating or air conditioning. We pitched this idea to the press.