Opening Ceremony, the trailblazing New York store concept, shares a philosophy with ESPRIT. “From our relationship with youth culture from all over the world, to how we both are adamant about diversity in fashion”, says Humberto Leon, co-founder of Opening Ceremony. No wonder that this is their second collab so far.
Taking the ESPRIT logo, Humberto Leon and his partner Carol Lim paid homage to the brand’s laid-back California style by placing it on unisex t-shirts in pastel colours. In the collection, mixing and matching is enthusiastically encouraged with a multitude of stripes in combination with micro floral motifs. Fanny packs and pulled-up white socks finish off the playful and nostalgic designs.
Going beyond building press releases, communicating the launch of the collaboration and liaising with press, Nightingale invited key Belgian journalists and editors along on a press trip to Amsterdam to discover the vibrant collection in one of the 5 week-long pop-up stores worldwide.