Location

Antwerp
,

Country

Belgium

Fashion Co. Creation by ZEB

Exploring the newest SS18 series of collaborations

For the SS18 collections multibrand fashion store ZEB worked together with multiple inspiring personalities, such as Véronique Leysen (Maurice Knitwear), Kaat Blommaert (Le Fabuleux Marcel de Bruxelles), Bert Dries (Musketon) and and Dennis Praet (DYJCODE), under the name 'Fashion Co.Creation by ZEB'. 

The results of these collabs were presented by the designers at an exclusive launch event at the end of February. ZEB brand ambassadors Maria del Rio and Tom Waes were the hosts of the evening.

Nightingale was responsible for the Progressive PR and Media relations, the Social Strategy and also assisted with the production.


FASHION CO.CREATION
The fourth edition of Fashion Co.Creation took place in the Lazy Jack in Antwerp. By organizing these kind of events, multibrand fashion store ZEB wants to highlight its seasonal collabs with known designers.
DJ & PHOTOGRAPHER
Nightingale was responsible for the booking of a photographer & a DJ. Elsa Fralon from WeAreMitch delivered a live DJ-set. Photography was handled by duo Lichtwaas.
INVITE MANAGEMENT
Nightingale was responsible for the hosting and invite management for press and influencers. A digital save-the-date and invite were sent out to the right influencers and various fashion, lifestyle & news journalists. During the evening we welcomed press guests and key influencers, and arranged interviews.
Facebook Event Page
Nightingale created and hosted the Facebook event page. Relevant press and influencers were invited. With the Facebook page and advertisement a total of 8.300 users were reached. Creating extra visibility for ZEB.