Location

Antwerp
,

Country

Belgium

Fashion Co.Creation by ZEB

<b>For FW16 and SS17 multibrand fashion store ZEB worked together with multiple inspiring personalities, such as Véronique Leysen (Maurice Knitwear), Kaat Blommaert (Le Fabuleux Marcel de Bruxelles) and Dennis Praet (DYJCode), under the name 'Fashion Co.Creation by ZEB'.&nbsp;</b><div><br><div><span style="font-size: 15px;">The result of these collabs was presented by the designers at two exclusive launch events in dedicated collection rooms. The host of these evenings was television personality and ZEB brand ambassador Tom Waes.

Nightingale was responsible for the conceptualisation, media relations, on- and offline content creation and event scenography.</span></div></div>

Fashion Co.Creation
Last year, multibrand fashion store ZEB organised its first Fashion Co.Creation event together with Nightingale. This way, ZEB highlighted its seasonal collabs with known designers.
Scenography First Edition
The first edition of Fashion Co.Creation by ZEB took place at PAKT, an industrial site in Antwerp. In dedicated collection rooms, clothes by Kaat Blommaert (Le Fabuleux Marcel de Bruxelles), Cyclo Club Marcel, Véronique Leysen (Maurice Knitwear), Astrid Bryan (Astrid Black Label), Yentl Keuppens (Little Fortune) and Dennis Praet (DYJCode) were presented.
Scenography Second Edition
ZEB Fashion Co.Creation Safari: a conceptual safari in the heart of Antwerp to present the different Co.Creation collections. Nightingale created a safari experience through a scenery of tents and live experiences. Each tent was appointed a different activation. This way, the visitors could hunt their own customized piece.
Media Relations
Nightingale took care of all media communication concerning the Fashion Co.Creation event: from a personal invitation shaped like a passport to the press releases on the different collections.
Activations
Both events were very activation-driven. Guests could participate in sport sessions, a tie dye workshop or an exclusive henna experience. In this way, the Co.Creation did not stop with the collections, but was extended via the audience.