Location

Berlin
,

Country

Germany

Hedwig Bollhagen

In preparation for the January edition of the Maison & Object trade fair in 2018, the ceramic brand approached Nightingale to to come up with an international launch strategy for their new collections to be released at the Paris trade show. 

At HB-Werkstätten, exclusive stoneware ceramics of the highest quality are being manufactured since 1934. Hedwig Bollhagen (1907-2001) shaped the company as founder and creative force through her style, diligence, sensibility and courage. 

Nightingale re-shaped the brand's communication strategy, PR messaging and social media profiles. The results will be presented to international press and buyers in Paris at the Maison & Objet 2018 edition from 19 - 23 January.