After the successful launch of the Scoop (86) Sneaker store, Antwerp-based concept agency Nightingale teamed up again with Luxemburg based retailer Asport to redesign their main fashion store, HIXX.
Going beyond traditional shop layouts per brand, the concept of ‘a styleparc’ was developed where shoppers can determine their style and then simply find their most desired item per color, fit and look. In line with the latest design trends, square volumes are replaced by organic shapes and entryways lead visitors through arches, introducing a playfulness to the shopping parcours.
This distinctive interior concept is created by Stijn Nachtergaele, concept designer and founder of Nightingale, and Annemarie Van Riet, interior designer.
‘We know from research that customers no longer shop per brand but want to be inspired by style,’ Stijn Nachtergaele
Thus an explorative journey was designed for the visitors where the store is divided into different style zones, each with its own entry arch. Arrows point the way and an interactive map helps to plan your shopping itinerary.