Belgian music band Hooverphonic is back with a new format and experimental sound. Their upcoming album will not have a lead singer and that’s a a big change of pace for them and their fanbase.

To launch this new concept, we worked together with Hooverphonic and Sony Music Belgium on the progressive communication strategy. Nightingale was in charge of the social media drop of the teaser for ‘Cocaine Kids’ and also helped with the groundwork of the launch of their first single 'Badaboum'.