Klub Kasino for Minimum

On Saturday 5th and Sunday 6th of September the city of Antwerp hosted the Antwerp Fashion Festival and we used the occasion to present Danish brand Minimum’s AW15 Collection and new Extended Line at Kavka. Nightingale has been responsible for Minimum's press relations ever since its first encounter with the Belgian market.

During the KlubKasino event, we delivered everything at the scene, ranging from unique Minimum poker chips to the setting: our own adaptation of what a casino should look like. We transformed the Kavka venue into a casino but added some Scandinavian punch to it, in line with the origin of the brand. Think minimalistic design, neon lights and plain wood. 

Consumer activation
Visitors could make a quick snap of anything they liked, ranging from the showcased clothing to the interior, share it on Instagram using the #klubkasino hashtag, and win a complete Minimum outfit.