Lee Jeans

Nightingale is responsible for the communication strategy FW14 for the denim brand Lee in Belgium.

Re-opening Lee store Antwerp
In the context of Lee's 125th birthday and renewed brand identity, a new store concept was implemented. After Paris, Lee Store Antwerp was the second store to launch the brand new interior combining historic elements (leather and steel) with modern aspects such as plywood and lighting. Being responsible for the organisation of the official re-opening of the Lee Store in Antwerp, Nightingale arranged a personal fitting for press and bloggers with a denim expert helping to find their perfect fit. Of course, female DJ duo L-Fêtes and innovative food truck Meteor were there to complete the party.
Collab 125 Years Collection
Iconic denim brand Lee jeans is celebrating 125 years of denim expertise and heritage. Highlight of this yearlong celebration is the 125 Years Collection, four mini collections designed by Lee’s four favourite labels who have helped the iconic denim brand re-imagine its most popular fits and finishes. For women: Belgian design trio Sarah and Carol Piron and Gregory Derkenne of Filles à Papa, and Emma François of womenswear brand Sessun. For men: Donwan Harrell, creative director of luxury denim brand Prps, and Swedish denim king Örjan Andersson. Nightingale asked two of Belgium's top fashion bloggers (Elisabeth Ouni - Ouniversal, and Emma Gelaude - My Fashion Blog) to interpret the 125 Years Collection in their own way with a photo shoot showcasing their style and identity. After all, what's a party without friends? Shoot by Elisabeth Ouni Shoot by Emma Gelaude
Brand activation Lee store Ghent
Nightingale organized a brand activation for the Lee store in Ghent. The objective of the city guerrilla was to generate more traffic to the store and create a word of mouth around the brand and the new campaign Move Your Lee. Nightingale had a collaboration with blog influencers like My Fashion Blog and Ghentstreetstyle to activate the social media around this event.