Besides being a webshop specialised in upscale menswear gadgets, Luxury for Men aims to become the go-to spot for men who want to make their life more easy. This online store offers an assortment of luxurious gifts, some of which are exclusively sold on this online platform, such as the Meijs Motorman electric bike and a limited edition Bang & Olufsen headset.
As the Antwerpian e-retailer caters to an upscale audience, they felt like the usual way of doing things just wouldn't do. Instead of just sticking to packshot material and creating a simple campaign, they sought out Nightingale's help to bring their aesthetics to the next level.
Besides organising the photoshoot for this campaign and curating the fine selection of products that would highlight only the best the store had to offer, we also assisted Luxury for Men by handling their media relations & progressive PR.