Move Your Lee

To celebrate the 125th birthday of Lee Jeans Europe, Nightingale conceptualized and organized city guerrilla activations across Europe to create a word of mouth around the brand and the new campaign Move Your Lee and generate more traffic to the (renewed) Lee stores.

By collaborating with blog influencers and online magazines from Antwerp, Amsterdam, Berlin, London and Paris, Nightingale also activated the social media around the events.

Pictures by The MerrymakersWad Magazine, Menswear Style and Maxime Fauconnier