Move Your Lee

The campaign that made Europe move

Lee Jeans is one of the oldest denim brands in the world today, counting 128 years of experience anno 2017. Founded by Henry David Lee in 1889 in Salina, Kansas, the brand started as a workwear company that originally produced dungarees and jackets typical of the time. It's hard to imagine the contemporary denim world of today without this terrific brand, that time after time has changed the way we wear the rugged, blue fabric.

To celebrate the 125th birthday of Lee Jeans, Nightingale conceptualized and organized city guerrilla activations across Europe to create a word of mouth around the brand and the new campaign Move Your Lee and generate more traffic to the (renewed) Lee stores.

By collaborating with influencers, renowned street performers and online magazines from Antwerp, Amsterdam, Berlin, London to Paris, Nightingale also activated the social media around the events.

Pictures by The MerrymakersWad Magazine, Menswear Style and Maxime Fauconnier