Mr. Blue by Butch Tailors

In December 2016 Dominique Vindevogel, known as the driving force behind bespoke suit label Butch Tailors, launched his book on the importance of a well-tailored suit: Mr. Blue. A satorial guide for the modern nomadic gentleman. Much more than a what-to-wear guide, the book covers Vindevogel’s sartorial experiences through his personal stories, favourite locations and unique tailoring tips in over more than 70 pages.

Nightingale was responsible for conceptualisation of the book, international press relations and the organisation of the launch event in London. 

Aquarelle drawings
The entire guide is beautifully illustrated with nothing but aquarelle drawings, which makes this an absolute collector’s item and reference book for the 21st century gentleman.
Launch in The Arts Club
The launch of Mr. Blue took place in The Arts Club, an exclusive institution in the Londoner Mayfair area. It is no coincidence that the launch event was located near the famous Savile Row, known for its many bespoke tailoring services. Couture is after all Dominique Vindevogel's core business.
Why blue?
According to Dominique Vindevogel, there is simply no better color for a man. It is “the most modern tailoring color” and “one of trust, honesty and loyalty. Blue is reliable and responsible. Sincere, reserved and quiet. Blue exhibits an inner security and confidence.”