After the FW18 AWAKE Days in Antwerp, Nightingale translated the nightshop inspired concept into a one-day guerilla takeover event in Amsterdam. Taking over a pop-up location in the Jordaan, the event surprised guests and bypassers alike.
The event acted as an introduction to the experimental concept agency, which opened their new offices in Amsterdam this year. Furthermore, the event also saw a presentation of their Benelux portfolio brands through three experiential installations. Brands presented at the introductory event included Nokia, Parkland, C.P. Company, Vitamin Well, Freixenet, Earth Water and more.
“While most people might not know this, the idea of the AWAKE Nighttime Open Days actually came from our ambitions to open our own Nightingale concept store in Belgium,” teases Yasmine Comyn, Head of Communications at Nightingale. “This Open Days concept is a prelude to a full-fledged retail concept that Nightingale has in store for the first half of 2019, which will also be called AWAKE. We plan to open this contemporary lifestyle nightshop in Antwerp with corresponding opening hours.”