Amsterdam
,
The Netherlands

Nightingale Coffee Shop

This summer, the agency highlights the health & wellness side of cannabidiol with a brand-new pop-up location, bringing the global trend to The Netherlands.

After the success of the Nightingale Listening Club, Experimental Marketing Agency introduces the next phase of their creative pop-up roadshow: The Nightingale Coffee Shop. This brand-new concept functions as a creative workspace where professionals can get high on trends and discover the newest stories from Nightingale’s client portfolio. Visitors can also enjoy a coffee, tea or CBD drink. 

The pop-up concept, which will be located at the Hannie Dankbaarpassage at De Hallen in Amsterdam, plays into the international CBD micro-trend. Cannabidiol, also known by the acronym CBD, is the non-psychoactive compound found in cannabis plants with calming, pain-reducing powers. Because of these effects, the substance has appeared more frequently in popular culture in the form of baked goods, ice cream and soft drinks.

Surprisingly, the connotation with CBD hasn’t really evolved in Amsterdam, a city that immortalized weed culture through legalization and the widespread of so-called coffee shops.

From CBD to Generation Z

In recent years, CBD has been undergoing a makeover. The substance has been an ingredient in gourmet dining, cocktail experiences, sophisticated branding and high-end retail spaces – and in turn, transforming it into a covetable product. Due to this repositioning and influenced by its health benefits and wellness connotations, CBD now reaches a different global target audience than 5 years ago. These days, products infused with this magical elixir are sold at respected retailers like Neiman Marcus and Barneys, and bought by both Millennials and the holy grail of target audiences: Generation Z.

To be clear, the new Nightingale pop-up concept will not represent weed culture. Instead, the new roadshow location will play into the ironic double meaning of coffee shop by serving both coffees brewed with their La Marzocco coffee machine and 420 drinks with CBD as an ingredient. Different from the Nightingale Listening Club, this concept will mainly function as a conceptual pop-up workspace that focusses on press, influencers and the agency’s creative network.

The interior concept will once again be created in collaboration with &Tradition, IVC Flooring and other design brands, while the health & wellness aspect will be powered by Technogym. Additionally, small marketplace events will be hosted for consumers to try out these CBD infused drinks and buy products from Nightingale brands.

The Nightingale Coffee Shop will open its doors from mid-June until the end of September.

CBD Infused
These days, products infused with this magical elixir are sold at respected retailers like Neiman Marcus and Barneys, and bought by both Millennials and the holy grail of target audiences: Generation Z. The new roadshow location will play into the ironic double meaning of coffee shop by serving both coffees brewed with their La Marzocco coffee machine and 420 drinks with CBD as an ingredient.
Italian meets Belgian Coffee
Meetings and showroom visits will never be the same thanks to Belgian coffee hotspot Normo and Italian coffee machine producer Marzocco, Nightingale offers the best possible coffee you can imagine. As part of the experience and double meaning, this adds another level to your next visit.
Coffee & Tea Shop
Beyond playing barista, Nightingale also represents several coffee, tea and accessories brands - of which products will be sold during special market events. These include Paper & Tea, Serax and Normo.
Coffee Table Books
Nightingale is what you get if you add interior design, coffee culture and lifestyle to a ven diagram. Hence, our partnership with Mendo Books brings coffee table books to the Nightingale Coffee Shop - available for purchase.
unu Scooter
Did you know that Dutch drivers spend an average amount of 200 hours per year in traffic jams? That's why unu's latest electrical scooter is an ideal addition to our showroom and Benelux client portfolio.
Herschel Supply Co. & Parkland
You'll also find Parkland's & Herschel Supply's latest offering in our showroom, part of the Nightingale Coffee Shop.
Calzedonia
Also available for showroom lending are Calzedonia's latest collections for FW19, part of the Nightingale Coffee Shop.