On the 26th and 27th of April Nightingale welcomed over 200 creatives and professionals to our headquarters, which was fully transformed for the occasion. As a select group of journalists, national press, stylists, influencers and other creative professionals walked through our doors, we aimed to answer one simple question: what would the concept store of the future look like?
Over the course of two days we presented over 30 national and international brands within this interactive and futuristic concept store. Through four different trend stories – all combining food, fashion, design and retail in their own unique approach – we offered an update on each of our client’s brand stories.
Think of trends like Edgy Underground, where we relive the 90s Grunge scene as if Kurt Cobaine was standing right in front of us. Retro Sportswear looks at how streetwear is no longer frowned upon, but an essential part of everyone’s wardrobe. Military influences are the driving force behind the Perfect Performance trend, where earthy tones, high tech, all-weather materials and camouflage prints reign supreme. Then there is Revival of the Golden State, which centres around the comeback of disco, debauchery and Donna Summer. This time around, however, both fits and patterns are more flattering and the materials breathable.
It truly was an experimental and unconventional way to experience what it is that we do, what we have done and what we are about to do.