Location

Antwerp
,

Country

Belgium

Nightingale Peepshow

Looking back at unexpected Open Days in a voyeuristic setting

On the 16th and 17th of November, Nightingale curated its Open Days for selected national press, stylists, influencers, creatives and professionals. We welcomed more than 300 key connections in our Experimental Workspace in Antwerp and Berlin.

We presented over 30 national and international brands in an experimental setting to launch the SS17 collections. We always try to share our clients' work in a unique way. This time, we created a voyeuristic scenery of new stories and concepts. This included conceptual zones such as the Façade à la Mode featuring Samsøe & Samsøe, Drykorn, Morobé, Minimum and Esprit; Galerie d’Art with art provided by Art Partout; the Séparé containing all our spirit brands; and Tête à Tête - our way of welcoming guests for a full, personal experience. 


Conceptual Zones
For press, influencers, creatives and professionals an inspirational setting and an innovative theme are a trigger to come and visit Nightingale during the Open Days. Our thematic approach is what differentiates us from a classical agency.
Experimental Bar
For the Nightingale Peepshow we installed an experimental bar. Here, visitors could taste cocktails prepared with gin or vodka by Deluxe Distillery. Next to this, spirit platform Need a Drink? organised a cocktail workshop where they introduced everyone to a cocktail called 'Snickers Old Fashioned'.
Digital Artwork
To add a touch of technology to our Peepshow we asked digital agency Lion Beach to create visuals specifically for our Open Days, all in Peepshow theme.
Digital Live Reporting
We broadcasted everything live on social media (Facebook live cam, Instagram stories, Snapchat). Our digital host was Britt Valkenborghs, who created an online buzz with her stories on our Instagram account.
Nightingale Magazine
For the third time, we created our own Nightingale magazine. Each client got a unique editorial feature. In this way, we can keep spreading our clients' stories, also after the Open Days. Read it here: nightingale.world/emag.