Location

Antwerp
,

Country

Belgium

Nightingale 'Under Days' AW15

During the press days of Spring/Summer 2015, we presented our brands and concepts in our Tactile Story Bus. For AW15, it was time to step up the game to show the Belgian press what Nightingale is made of.

During the Under Days, Nightingale submerged press, bloggers, influencers, partners and retailers in a unique mix of fashion, food, design and lifestyle. Guests were able to go under the surface of collections, stories and concepts and wander through different thematic zones within an outstanding underground venue - Ampere, a creative event space.



More than 300 (international) guests attended the event, scattered over 2 days and multiple separate press conferences. By organizing the Under Days, we were able to create brand awareness and launch new brands and collections to an audience eager to discover the latest trends in fashion, food, design and lifestyle.

Experimental zones
During the Under Days, we brought our brands to life in experimental zones: The Breakfast Club, Gentleman's club, The Athletic Tech room, The Indigo room, Interior Trend room as well as specifically dedicated areas. We served new drinks, introduced new food and made The Under Days trully memorable.