This summer, Sportclub het Eiland and Nightingale present Point Break, a disruptive outdoor gym concept inspired by club and festival culture. Point Break takes elements like music and lighting and creates the ultimate environment to raise your ceiling in both body and mind.
One of the elements that differentiates Point Break from other gyms is its approach to interior design. Clad in a palette of marine blues and fuchsia pinks, the sportsclub feels reminiscent of international references such as the Pigalle basketball court in Paris or the Pink Street in Lisbon.
The stacked containers are painted in a matching game of highly saturated color tones, which adds to the hotspot’s visibility in the new cultural district of Antwerp. Other elements include a graphic art and graffiti wall, a geometrical lounge-tribune and 80s inspired neon lighting to immerse sports fans in this sleekly designed experience.Nightingale was responsible for the concept, brand strategy, branding, interior concept, social media and communication of the temporary outdoor gym.