Belgian watch brand Rodania, part of Montebi Group, stands for quality, but struggled with an outdated image for a long time. Therefore Rodania came to Nightingale to reposition the established brand.
We came up with a short-term plan to spice up the brand’s image. We launched a new young subbrand Manfred+Cracco, did a new photoshoot for Rodania, and came up with the Slow Time Café in Antwerp. In addition we do general press relations for the brand.