Location

Antwerpen
,

Country

Belgium

Samsøe & Samsøe

Samsøe & Samsøe is a Danish fashion brand launched in Copenhagen in 1993. Since then, they have established themselves all over Europe as a high-end representative of modern Scandinavian design, whilst adding their own unique twists.

Aside from a general press release to introduce the brand story, Nightingale also send out thematic press releases inspired by key items such as hats and cashmere pieces. Through thematic shopping pages Nightingale try to inspire the press towards the new season. 

During a press trip to Samsøe & Samsøe’s headquarters in Copenhagen we welcome Belgium’s finest journalists to meet the designers behind the label. 

Nightingale has a separate Samsøe & Samsøe showroom where we showcase both menswear and womenswear and offer selective loans to the best stylists on the market. Continuously in search of authentic brand ambassadors, we seek to build inspiring partnerships with influencers and bloggers who connect with the Samsøe & Samsøe philosophy.

Opening showroom Antwerp
We kicked off our collaboration with the communication strategy and organization of the opening event of the first showroom in Belgium (Antwerp). Guided by beats by Thang Villa, bites by Raw food chef Julie and pictures by Mitchell Vergeer, the event was the perfect occasion to introduce the Scandinavian fashion brand to Belgian press, bloggers and influencers. With an eye on expanding the points of sale we also invited a group of retailers.