Location

North-West
,

Country

Europe

Samsonite Curv Collection

A striking campaign production for the brand's new collection

Samsonite is the world’s leading luggage brand, known to everyone who has ever stepped on a plane. After more than a century in the business, Samsonite is several times larger than any competitor. 

As the way people travel continuously changes, they face several challenges to keep this lead, the main challenges being durability and innovation. A third - keeping the weight as low as possible - has become increasingly important for their customers in the 21st century.

The Curv collection is Samsonite's answer to most of these challenges: for jet-setters who require the best performance, but want to pack as much as they can for their weekly travels, the suitcases will have to be durable and light. Innovative weaving technology, layering techniques and self-reinforcing design are key to achieving just that. 

Nightingale was responsible for the creative concept and photoshoot of the Curv Collection brochure. As the collection caters to a high-end audience, it was very important to strike the right tone with this production, finding the right aesthetics.

Credits: Concept & production by Nightingale, Photography by Stephanie Geerts, Styling by Sofie Noyen