A Sneaker Club. Behind this simple slogan is the new retail concept Scoop (86), an experimental concept launched today by the Luxembourg-based company Asport. Specialised in sports clothing and shoes that are just perfect for a contemporary active lifestyle, Asport is exploring a hybrid retail concept that invites visitors to visit the store more frequently, spend more time there, personalise their purchases and become part of a cultural community.
This approach is entirely new to Luxembourg, explains concept designer Stijn Nachtergaele, who is also the founder of Experimental Concept Agency Nightingale.
‘Scoop (86) is not only a sneaker store; it is more like a sneaker club,’ continues Nachtergaele. ‘Consumers are incentivised and immersed in the story of designer sports shoes.’
Origami Tiles and Sneaker Walls
Scoop (86) has a glass façade on the street side, through which passers-by can discern a futurist pattern of white octagonal tiles influenced by the art of origami. Inside, this pattern extends to the counter. These elements are given counterparts in the interior through the addition of wooden flooring and concrete sneaker walls.
The Maker's Lab
In the lounge, next to the open-plan store area, visitors will enjoy a warm, relaxed atmosphere featuring Scandinavian design elements. This is also where the maker’s lab is located, a graphics laboratory where customers are invited to put their very own, unique stamp on their purchases.
The Monthly Scoop
The two-fold design of Scoop (86) immediately immerses visitors in a multi-dimensional and multi-functional environment, which is flexible in terms of the product offering too: every month, scoops are launched – newly released sneaker models and exclusive designer collaborations.
Auditive & Visual Tour
At the very centre of the retail area, consumers are immersed in yet another unorthodox yet innovative way: a mini-gallery with an audio tour and visual inspiration gives visitors insight into the design and manufacturing process behind every sneaker. Completely vertical, the tour provides anecdotes from the creative brain of the product designer all the way to the store.