Sissy-Boy is an innovative Dutch brand and concept store, specializing in fashion, home interiors and food. The brand's all-round approach envisions a life surrounded by Sissy-Boy, where fans of the brand can basically buy everything they would need at one of their 45 retail locations.
As the brand was in search of a Belgian partner in media relations and a progressive approach to PR, Nightingale became a long-term partner in these matters. To this day, we are still helping them build awareness in the Belgian market and organised several local activations for the many stores that are opening up in 2016. To give you an idea: in 2016, Sissy-Boy opened up stores in Ghent, Knokke, Bruges and Hasselt, next to the already existing store in Antwerp.