From Saturday the 17th of June and Sunday the 18th of June, and after that from Thursday the 22th until the 25th of June, Nightingale organised a secret garden in honour of Strongbow's three flavours, its location kept secret to the public. The concept behind this secret garden was to create an inspiring urban setting in Antwerp, where people could escape the city after a long day of work. The end result was a unique brand experience: a secret garden where visitors could truly be immersed in nature, the cider is sweet and served in abundance.
As the location of this secret garden was hidden, passersby had to search for the hidden entrance themselves. Hints were handed out near the location of the Zuiderpershuis, after which visitors would have to search for the recognizable lion head statue. From there, they would have to go through an overgrown hallway that would grant them access to the hidden green oasis.
The Strongbow 'Secret Garden' included many remarkable features, from the moss graffiti mural created by Eltipographic to a wooden amphitheater created with pallets where visitors could sit down and enjoy an ice-cold cider.
During the five days lifespan of the garden, over 500 visitors explored the secret garden and tried out one of Strongbows three delicious apple ciders.