Suitcase

Suitcase is a curated online shopping platform for men. This innovative concept was launched in January 2014 and catered to 1500 men during the first few months, easily transcending the annual target. 

Always on the hunt for original concepts, Nightingale was more than eager to assist in the strategic launch, marketing and communication strategy and social media approach of the brand in the Benelux.

Suitcase offline
Nightingale conceptualized and designed the Suitcase corner at The List & Co. pop-up in Knokke. The corner represents their first time 'offline' and embodies the Suitcase identity. Nightingale was also responsible for the national press relations of this offline venture, as well as the general communication strategy for Suitcase.