Tactile story bus

For the SS15 Press Days, decided it was time to step it up a notch and present the Belgian press with an out-of-the-box concept. Boring and conventional were never part of Nightingale's identity.

Gathering innovative brands and concepts in a vintage school bus, Nightingale took its new stories for a trip around Antwerp. Journalists were able to hop on the bus and discover the new trends for upcoming season in a cosy setting. And of course, it wouldn't have been a true Nightingale activation without a smoke machine leaving the neighborhood flabbergasted.