Last month, Danish fashionlabel Samsøe & Samsøe finally opened the doors to their highly anticipated first flagshipstore in Belgium. The 150 square meter store and 8 meter facade can be found in the Kammenstraat, the epicentre of the city's burgeoning fashion scene.
While the interior clearly references to the brand's DNA, boasting off a functional and simple yet timeless Scandinavian design, the interior also respects the building's architectural details. With an artistic lighting installation and original 50s wall-mounted system, the store demonstrates a cultural gravitas in line with the burrough its located in.
The opening of the store is part of a broader, worldwide retail strategy that aims to expand the Samsøe & Samsøe universe throughout Europe's most inspiring cities. Come and discover the store for yourself during our official store opening event on March 19th.