For our 'Concept Store' open days during the 26th and 27th of April, Gents created an award-winning experience that activated guests to create their own content. With ‘Switch the Channel’, we created nine tailor made channels that broadcasted about food, fashion and design and even brought you live updates from Berlin and Antwerp. Instead of creating a remote controller, visitors of the open days were given a code so they could turn their own phone into a remote. It was even possible to create their own content using their phones.
"With social media allowing for instant gratification in just about every area of life, media moguls are forced to find new ways to engage with their audience," explains Stijn Nachtergaele, who co-created the concept together with Gents, about the vision behind Switch the Channel. "The advent of digital TV has broken the scheduled rigidity of broadcast television, sure, yet there are many more possibilities to explore. Timing your favourite show at your own leisure is one thing, but what about deciding on the content as well?"
Relive the experience and tune in on SWTC.shop yourself.