Consumerism is omnipresent. Every day sees the birth of a new product or brand, without always playing into demand and supply or having a relevant reason to exist. That is why in 2018, experimental concept agency Nightingale and Belgian design brand D&M presents visitors of Belgian design fair Interieur Kortrijk with a cure: a Remedy of Relevance.
On the St. Maarten Hospital location of the fair, visitors were welcomed to an oasis clad in tones of millennial pink and hospital green. The waiting room introduces the ANTIDOTE 2X19 concept and gave visitors the opportunity to take an x-ray inspired memorabilia at the photo booth.
After introducing the concept, visitors were treated to two experiences:
The collaborative effort with Nightingale’s brand-new design client D&M, which was focused entirely on plants as a means to push out tension and bring relief. This room featured several new products from the brand's portfolio.
The second room - the operation room - which invited guests to sit down on a hospital bed as a projection in front of them displays several trends for 2019. This injection of relevance questioned the audience about the notion of interior and retail design, as well as their function in years to come.
ANTIDOTE 2X19 is a concept, art direction and interior design by Nightingale.