This season, the ANTIDOTE 2X19 concept set to question what's relevant and what's not. More than ever, brands fight for relevance in a highly saturated consumer market. The Nightingale ‘ANTIDOTE’ Open Days will function as a remedy of relevance, and provide an injection of the future through the stories of our brands. The question is: is your brand part of that future?
“As an agency, we have a unique vision of the playing field within this all-encompassing lifestyle-landscape. From interior concepts to brand identities and communication projects: being multidisciplinary means knowing more, and this provides context. Every campaign or product launched by us goes through this lens: is it relevant?” explains Stijn Nachtergaele, founder of Nightingale.
By transforming brand stories and concepts into experiences and highlighting details from the collections, we elevated the narrative for stylists, journalists and influencers. At the end of every day, we closed things off with a special event. On the first day, new food concept Fiskeskur was introduced during a dedicated dinner for key Benelux press. For the second day, Nightingale closed its press day with a "Closing Night".