Archi.duc is an innovative food concept combining the DIY trend with urban farming and gardening. Archi.duc stands for mushrooms to be grown by yourself on a layer of high-quality peaty soil.

Nightingale was responsible for the strategic launch and was also in charge of the press relations for Archi.duc. Furthermore, Nightingale is responsible for the communication of the brand and their collections, helping them to raise brand awareness and answering any press related questions about the brand.