Belgian Brand Brigade







In July 2015, Nightingale had the opportunity to take part in Bread & Butter, a tradeshow for selected brands in all aspects of modern urban lifestyle, as one of the promising start-ups. We were set on making a memorable entrance and soon came up with the concept of the Belgian Brand Brigade.

The idea of the Belgian Brand Brigade was to provide Belgian start-ups with a stage to be internationally launched. Nightingale reached out to both established and new contacts, resulting in a fascinating pool of denim, menswear, women’s apparel, accessories and much more.

Bringing stories and concepts to life is what we do best, so a traditional fair stand was never part of the plan. Our booth consisted of an oldschool fire truck, wooden furniture and fire brigade related props, submerging visitors in a true Belgian Brand Brigade experience.






Detox Denim by Atelier Noterman was the eyecatcher in our fire truck: thanks to a revolutionary organic substitute, the production of these new men’s jeans requires 80 % less water, 80 % less energy and 80 % less chemicals than the traditional process.







The other 7 participating brands were Morobé, Broke Bikes, DAMN, Comme les Loups, Original Eskimo, Very Important Pixels and Avalanche Bags



Belgian Brand Brigade
With over 600 visitors in two days Nightingale was able to generate brand awareness for the participating brands and build international relationships with both key retailers and (trade) press.