ESPRIT Store Launch

Back in 1968, founders Susie and Doug Tompkins probably would've never imagined that the collection they were selling from the back of their Volkswagen would one day build an empire. 40 years later, ESPRIT has become a global household name, creating empowering and inspiring collections for women, men and children with the commitment to 'Make Them Feel Good' in order 'To Look Good'.

The brand has become somewhat of a phenomenon in retail, with the Brussels Mint store being their 761st flagship store to see the light of day. The store was launched together with Nightingale, who handled the event organisation, as well as communications with the press, influencer collaborations and on social media. 

By working together with our vast network of clients and partners, we managed to cater to over 350 guests on just the opening night. After the night came to an end, the conversation continued online, where the event reached over 251K people on social media, making it a night to remember.

Influencer Collaborations
Amongst the long list of inspiring journalists and influencers that added to the conversation on social media were Tiany Kiriloff and Ambre Friendman. While Ambre broadcasted the event and shared it with thousands of aspiring fashionistas on Facebook and Instagram, Tiany shared an exclusive preview of the special in-store Christmas collection. Furthermore, the launch was also documented
With the mission to make people 'Feel good to look good', an ESPRIT store launch wouldn't have been a success without some feel-good music. Ranging from hard-hitting pop anthems to nostalgic RnB classics, the DJ set kept the people moving.
Captured Vertically for Social Media
Nightingale went even a step further by capturing the night and editing it into their now signature new format in IG Story-telling. Being one of the first agencies to rotate their camera's 90 degrees and create a vertical video purely dedicated to Instagram Stories, the 15 second recap of the evening managed to mesmerise over 72K viewers from all over the world.