ESPRIT x Craig & Karl at the Antwerp Pride

Consumer activation event

Joining the celebrations for 50 years of Pride, Esprit and the renowned design duo Craig & Karl partnered on a limited-edition collection of unisex pieces in bright colors and bold graphics to promote the message of love, equality and unity. During the two-day event a specially designed Esprit x Craig & Karl bus was the place to be. We also celebrated this occasion with conusmers and passers-by during an in-store event in Antwerp.

In addition to leading the communication and media relations of this collaboration, Nightingale created concept and design for the press and consumer launchevent and executed the production.

Consumers and passers-by were welcomed to join the Pride celebrations. The Esprit x Craig & Karl vintage schoolbus was placed in front of the Esprit store on the Meir to generate a lot of attention. Meanwhile two hostesses were walking on the Meir to hand-out free body tattoos based on the artwork created by Craig & Karl for Esprit. In the Esprit store consumers had the opportunity to get ready for Pride by professional make-up artist, Gladys Ferro to achieve the ultimate Pride look. Consumers were also treated to a live DJ set and a photobooth was installed so that people could make photos of their looks and share them immediately on social media.