Eye On Fashion Showroom

In June 2004, Dieter Deceuninck founded his own agency after gaining intensive experience in the apparel industry. With Eye On Fashion, his goal was to introduce new and revolutionary fashion labels to the Belgian and Luxembourg market. Today, Eye On Fashion keeps growing with the same enthusiasm.

Nightingale conceptualized, designed and transformed a 1000 sqm warehouse into a premium experience showroom for fashion agency Eye On Fashion. With a premium and accessoriesshowroom, informal conversation bar and timber slatted hubs scattered throughout the main showroom, Nightingale created an inspiring journey for both Eye On Fashion and their clients. 

Pictures by Frederik Vercruysse

Showroom concept
Nightingale was responsible for the entire concept interior from lighting and furniture to branding and styling objects. A fully flexible visual merchandising system was also designed.