G-STAR Uniform of the Free Collection Launch

A collection for confident, inspiring and captivating individuals.

Following the introduction of the first Uniform of the Free collection during SS18, the iconic denim brand succeded the Pharrell-helmed campaign with a second collection for FW18. This campaign champions a range of confident, inspiring and captivating individuals who step beyond pre-established rules, push boundaries and celebrate the freedom of doing it their way.

For the launch of the collection, Nightingale was responsible for all press communications and press & influencer invitations to the launch event. Beyond the guest list, the agency also handled influencer seeding and social media communications of the event on Facebook and Instagram.

Visuals by Mark Bolk.