Belgian music group Hooverphonic is back with a new format and experimental sound. Their upcoming album will not have a lead singer and that’s a a big change of pace for them and their fanbase.

To launch this new concept, we worked together with Hooverphonic and Sony Music Belgium to come to a progressive communication strategy. Nightingale was in charge of teasing the first single 'Cocaine Kids' on social media, and also helped with the groundwork of the launch of their first single 'Badaboum'.