A message of diversity and inclusion, unbounded by the rules of fashion.

Founded in 1968, Esprit is an international fashion brand that pays homage to its roots and expresses a relaxed, sunny Californian attitude towards life. Esprit creates inspiring collections for women, men and kids made from high-quality materials paying great attention to detail.

Catalysed by the unmistakable Esprit DNA together with a youthful, optimistic spirit, their #IAMESPRIT campaign champions individual expression, empowerment and potential through powerful imagery, combined with a simple yet smart tagline. 

Nightingale does PR for Esprit in Belgium and translated this global influencer campaign to a national level for the brand. The colourful influencer shoot carries the global #ImEsprit message and was photographed in the Nightingale Studios by Oona Smet. Nightingale was in charge of the concept and production.