Jeansstore reinvented

A visit to JEANS STUDIO JACK & JONES is a full experience. The shop hosts a coffee corner, with high quality coffee served by local roastery L’OR. In-store workshops, like a knife making workshop and collaborations with local Ghantoise artists, will be hosted in the future. The store has been decorated with vintage furniture, giving the minimalistic interior an extra touch. Customers can count on guidance by denim dealers, helping them find their perfect fit.

For the opening event, press and customers were invited to experience the new way of shopping in this dedicated concept store. In addition to leading the communication and media relations of this collaboration, Nightingale created concept and design for the press and consumer launchevent and executed the production.

Guests were welcomed to enjoy a drink and have a bite. Non-alcoholic beer Ramon was served by local brewery Roman, as well as Gentse Strop beer and different soda’s. Local winebar Vinifika provided organic wines. Jean sur Mer catered our guests, serving fresh seafood fingerfood. Meanwhile, DJ Thang treated the guests to a live set.

After customers chose their fit with the help of a denim dealer, they had to opportunity to personalise their denim items.
Ghent based creatives TOYKYO drew the designs for the patches that could be sewed on on site, or could be lasered on with the help of a laser machine.