Fresh off the opening of their fourth store in Amsterdam – the brand already had flagship stores in Brussels, Antwerp and Tokyo – Belgian accessories brand KOMONO celebrates the launch or their new Marine collection in a big way. With two events in both Amsterdam and Antwerp, the event penetrated the Benelux market as a way to kick-off the spring/summer season.
Komono, meaning 'small accessories in Japanese, is internationally well-known for their range of minimalistic watches and sunglasses."We started as a brand built on passion, a shared passion for accessible luxury where the perfect timing and vision acts as our motivation,' shares co-founder Anton Janssens in an interview dating back March 2017. 'Through a network of relationships and celebrating the creativity of others we aim to organically build awareness for the brand through key events and storytelling.'
Location wise, Nightingale deliberately chose to surprise guests and create a setting different from the usual in-store launch. The Antwerp launch event was hosted at auction house Bernaerts. Set in the former Cinema Tokyo movie theatre, the space was renamed by the auction house in 2007 as the 'Platform room ' and used as an exhibition and auction space. The space has more in common with the Komono’s DNA than you would think. It's raw and minimalistic, with an interesting history and dedicated to art and architecture.
For the scenography, the concept agency tapped into the blue Marine theme by using elements such as foil-covered mirrors, fluorescent lights, window stickers and Plexiglas in various blue hues. Scaffolding, flyposting and Yton elements were used to mimic a raw & contemporary ambiance, amidst which the new Marine collection would be presented on the signature Komono modules.