Minimum Klub Kasino

Take a gamble at Nightingale's Minimum casino

Minimum was established in 1997 as a small retail shop in Aarhus in Denmark. It quickly evolved into an independent clothing label, launching the first male collection in 1999. In 2007 Minimum expanded and a female line was added to the Minimum brand. 

On Saturday 5th and Sunday 6th of September 2015 the city of Antwerp hosted the Antwerp Fashion Festival and we used the occasion to present Danish brand Minimum’s AW15 Collection and new Extended Line at Kavka. Nightingale has been responsible for Minimum's press relations ever since its first encounter with the Belgian market.

During the KlubKasino event, we delivered everything at the scene, ranging from unique Minimum poker chips to the setting: our own adaptation of what a casino should look like. We transformed the Kavka venue into a casino but added some Scandinavian punch to it, in line with the origin of the brand. Think minimalistic design, neon lights and plain wood. 

Consumer activation
Visitors could make a quick snap of anything they liked, ranging from the showcased clothing to the interior, share it on Instagram using the #klubkasino hashtag, and win a complete Minimum outfit.