In June 2017, Nightingale Berlin hosted the Minimum Surf Challenge together with Deluxe Distribution agency at the Breuninger Flagship-Store in Stuttgart. Based on the Minimum SS17 collection, a Californian Summer inspired atmosphere with a Bohemian twist was created.
Refreshing drinks were served and customers were invited to challenge themselves on a goof board in order to win a trip to every surfer’s paradise – Huntington Beach in California.
In a Minimum look, customers had to stand on a goof board and try to surf. A photo box photographed them while standing in front of a wave printed wall. These pictures were printed immediately and handed out to every participant. By posting the photo on social media with the #minimumsummer, the chance to win the trip was increased. Therefore, almost all participants uploaded it on their channels.
Hundreds of passers-by took part in the Minimum Surf Challenge and enjoyed an afternoon in a relaxed atmosphere with refreshing drinks. Nightingale chose the winner out of all photos based on the look and skills.